Dear RISE Family,

Every Fourth of July, we celebrate our declaration of independence from colonial tyranny with family gatherings, barbecues, parties, games, food, fun, festivals, parades, musical events, and fireworks. While all of these events are delightful, let us never forget the significance of the Fourth of July, a day in 1776 when courageous members of the Continental Congress—people soon to be “Americans”—published a moral standard by which we continue to evaluate our actions and actions:

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights that among these are Life, Liberty, and the pursuit of Happiness.”

So, on this great day, let us take a moment or two to think about the reasons we celebrate, to thank and remember those who have sacrificed to safeguard our freedom, to declare again that we are equal in the eyes of God, and to affirm the “unalienable rights” endowed to us by our Creator.

I add my own voice of thankfulness and gratitude for this great nation of opportunity, promise and hope.

I wish you all a happy and safe Fourth of July. Enjoy your celebrations, but also remember the reason we celebrate. Let us remind ourselves that we must cherish and protect our freedom. And let us thank and remember those who have sacrificed to defend our liberty and our rights as human beings—our veterans and service members, law enforcement and every American who continues every day to make our nation great.

And of course, don’t forget to stop in today to enjoy 17.76% off ALL ammo on us. From us at RISE, we wish you the best.

 

For Liberty,

John Liu/Marketing Executive